NorthraBook a call

Qualified Sales Calls, Booked for You. You Only Pay When They Show Up.

We run your cold email from start to finish. Strangers turn into booked calls. All you have to do is show up and sell.

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Pay Per Call Performance Calculator

Set your numbers below and watch the math work. Every result updates as you move a slider, and the $600 tech fee is already baked in.

8,000 to 10,000 leads contacted for you every month$600/mo tech fee included in every figure below
Conservative assumption: 1% reply rate • 5% positive • 40% book a meeting • 22 sending days/mo

Your Numbers

Cost per shown call

What you pay per qualified call that shows up

$
$300$2,000
Shown calls per month

Booked calls that actually show

0100
Close rate

Share of shown calls you close

%
0%100%
What you charge per month

Your price per client, monthly

$
$0$20,000
Average retention

How long a client stays, in months

136

What That Means

Return on every dollar in

5.7×

Good

Next grade at 7x.

You put in $6,600 a month. The clients we book for you are worth $37,500 over their lifetime.

Client lifetime value

$12.5K

$2,500 × 5 mo

New clients per month

3

20 calls × 15%

Monthly investment

$6,600

calls + $600 tech fee

Cost per client won

$2,200

back in 0.9 mo of billing

New MRR added monthly

$7,500

recurring, before churn

Revenue per month's cohort

$37.5K

collected over retention

Monthly investment includes the $600/mo tech fee.

The 12-Month Cash View

Watch revenue pull away from spend as each month's clients stack up.

YOUR PIPELINE$375K▲ 11.1% last month▲ $295.8K ahead of spend
Revenue collectedSpend
$0$100K$200K$300K$400KMo 124681012$79.2K$375K

How the math works. New clients = shown calls × close rate. Monthly investment = shown calls × cost per call, plus the $600 tech fee. Lifetime value = your monthly charge × average retention. The chart runs every month's new clients forward, and each one keeps paying you for 5 months. Revenue shown is what your clients pay you, before your own delivery costs.

Estimates only. Your real numbers depend on your market and your offer.

Email Me These Numbers

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Grab a Time

How This Works

Pick a time on the calendar. The call runs about 20 minutes. You will leave knowing exactly how this works, what it costs, and whether it fits. No pitch.

Who this call is for

  • You sell to other businesses.
  • You want more qualified calls on your calendar.
  • You would rather pay for results than promises.

Do not book a call if

  • You do not sell to businesses.
  • You need new customers this week. Good outreach takes a few weeks to warm up.
  • You are not ready to invest in outreach.

Common Questions

Frequently Asked.

Other agencies bill you for effort. We bill you for results. If no call shows up, you pay nothing. That is the whole difference.